Today’s communications mediums span a myriad of tools, applications, and devices our audience members use to keep in touch. As marketers and small business leaders we need to develop strategies that connect us with those potential brand advocates who’ll do the marketing for us.
In this way we’re personally connecting with them on those applications they’re already communicating with family, friends, neighbors, and coworkers.
The juggernaut? Facebook. If your brand, whether it be for business or personal, must have a Facebook if you hope to have a voice in the crowded space that is the internet. An emerging tool gaining traction is Instagram, which just happens to be owned by Facebook. With Instagram, you can connect with your audience members in a truly personal form of communication and it’s all thanks to the medium’s focus on visual content.
Just like we talked about in the last post, your brand’s visual content is the key strategyfor making the connection. Amy Schmittauer (@Schmittastic) in her “Vlog Like a Boss” book says, “The key is to focus on what makes you great and keep doing the work.” So if you’re a baker, and you love what you do, keep on baking and share that passion with the world. If you’re a butcher, you love what you do, share some insight into your work and your passion for your career. If you’re a handyman, and, again, you got it, you’re passionate about your craft, then share with others that passion and they’ll come to you for advice because they can visually see just how connected you are to the craft and them.
Amy continues with, “If your audience feels closer to you by being part of your journey, that’s a win for you no matter what you teach or sell.”
She hits the nail right on the nose encouraging all of us to reach out and really connect with our audiences. That’s a winning strategy that builds a community of trust around the content you’re sharing.
Finally, use your website or blog as the hub for everything you’re doing. Link back to this site and make it your central repository for all your efforts online, whether that be on social media or elsewhere, you want this website to ooze with your personality and shine through the crowded space of your subject matter expertise.