Thanks again for joining me in this third iteration on the series highlighting social media in your community, importance of developing strategies and honing in your creative side.
In every one of us there’s an inherent need to be accepted by our peers, neighbors, friends, family, and in the case of many of you, your target audience. This acceptance especially becomes a necessity when we’re talking about the bottom line. How are you creatively connecting with your target audience on social when views and engagement matters to driving sales?
That’s a tricky question for many and isn’t all that hard to answer if you take the time to learn creative ways to craft your message. Enter your issue—you don’t have time to figure it out for yourself. Welcome! Glad you’re here!
“Creative marketing is essential in 2017’s fast paced social media reach and engagement age where the rules of marketing from the last century don’t apply anymore.”
For the most part anyway, we’re still here to connect, but now we have to be creative. There are a ton of free tools you can use to enhance your creativity. I know you’ve got it, we’re all creative in our own right, but here’s a list of just a few I’m always recommending folks take a look at because they really strip away the technical aspect of creative marketing and place it in your hands to knock it out for yourself.
- Wix.com (simple, intuitive content management system and web host)
- Weebly.com (similar to Wix.com in that it’s a simple, intuitive content management system and web host, but it also has education and non-profit pricing if your organization falls into that tax bracket)
- Canva.com (quick, easy way to creatively marketing your business through engaging graphics on social media or print—the free option is great, but they also have a business model that lets you setup custom logo and color palettes for continuity across posts)
- Adobe Spark (similar to Canva, but lacks the paid business model)
Here’s just a few to get you started on your path to a more creative and engaging content marketing strategy. Happy engaging!