You need a marketing strategy that wins brand advocates

Greetings Creatives! Today’s communications mediums span a myriad of tools, applications, and devices our audience members use to keep in touch. As marketers and small business leaders we need to develop strategies that connect us with those potential brand advocates who’ll do the marketing for us. In this way we’re personally connecting with them onContinue reading “You need a marketing strategy that wins brand advocates”

How to connect with your millennial audience, customers

Greetings creatives! Scrolling through your feed on your favorite social media platform, what catches your eye? What causes you to stop scrolling and really pay attention to the content you’re consuming? Visually appealing content. It’s the lifeblood of every marketer’s marketing campaign plan. How do different forms of visual content rack and stack for mostContinue reading “How to connect with your millennial audience, customers”

How I Can Help You Succeed

Greetings Creatives! Hello and welcome to my very first post in a renewed focus where I’m sharing my experiences from more than a decade researching and discovering social marketing strategies for creatives. As a public affairs photo and broadcast journalist in the U.S. Air Force, I’ve worked side-by-side with other creatives as we came upContinue reading “How I Can Help You Succeed”

The Perfect Surprise Party

You know how I said I wasn’t so sure I would be able to keep up a daily blog? I caved a few days ago, but I’m back! Life gets busy sometimes and while it’s still busy, let’s pump out a quick post here about planning the ultimate celebration for someone close. So instead ofContinue reading “The Perfect Surprise Party”

Tourist Trap

Traveling is a huge aspect of my job and I love it! We actually received orders to Japan in a few months here and I’m very much looking forward to it (other than being so far from family). It should be a four-year assignment with plenty of opportunities to explore their amazing… Food! I loveContinue reading “Tourist Trap”

The Zone

Have you ever gotten lost in a favorite activity? Whether that’s running, chopping vegetables, folding laundry, or for me: researching social media and marketing entrepreneurship strategies. Yeah, I’m weird, get over it; I love what I do. See that last sentence? It was a real doozy, I tried fitting in as many commas as IContinue reading “The Zone”

PMEL prolongs equipment effectiveness

by Staff Sgt. Benjamin W. Stratton 92nd Air Refueling Wing Public Affairs 11/7/2013 – FAIRCHILD AIR FORCE BASE, Wash. — There’s no margin of error when lives are on the line making the Precision Measurement Equipment Laboratory here such an integral part of Fairchild Air Force Base’s mission. “PMEL is responsible for calibrating equipment used in virtually every phaseContinue reading “PMEL prolongs equipment effectiveness”

Air Force contracting negotiates way to mission realization

by Staff Sgt. Benjamin W. Stratton 379th Air Expeditionary Wing Public Affairs 10/3/2013 – SOUTHWEST ASIA — Much like Ferengi in the Star Trek universe, Air Force contracting specialists have strict standards and practices they must follow before awarding any contract and must be master negotiators with exacting attention to detail following what any goodContinue reading “Air Force contracting negotiates way to mission realization”