Ann Handley on Writing with Authenticity and Purpose

Ann Handley on Writing with Authenticity and Purpose

As I reflect on the many hats I've worn over the years—I've come to appreciate the myriad ways we communicate and connect. Ann Handley's insight on writing resonates deeply with me, not just in my professional life but also in how I engage with my community and family.

Handley says, “There is no one way to write—just as there is no one way to parent a child or roast a turkey…every bit of content you create should be to please the customer or prospect—not your boss or client…respect their audiences and deliver what the audience needs in a way that's useful, enjoyable, and inspired.”

The Universal Truth of Authenticity

In a world brimming with prescriptive how-tos and rigid frameworks, this quote is a breath of fresh air. It reminds us that authenticity can't be boxed into a one-size-fits-all approach. Whether crafting content, leading a team, or even raising children, the essence lies in being genuine and true to oneself, while considering the needs and expectations of others.

Writing to Please, Not to Impress

In my nearly two decades of crafting messages and strategies, the temptation to write what we think others want to hear is real. But the most impactful communications are those that truly resonate with the audience on a personal level. This principle doesn’t just apply to professional writing—it extends to every interaction we have. Whether it’s discussing strategy with my team or sharing stories at a family dinner, focusing on the needs and enjoyment of my listeners always leads to more meaningful engagements.

Respect and Understanding

Understanding your audience is fundamental. In digital marketing, respecting the audience means creating content that adds value, not just noise. It’s about crafting messages that inform, entertain, and inspire. The same goes for leadership. Every day, I strive to lead not by dictating but by understanding the unique needs and aspirations of my team. It’s about serving them in ways that empower and uplift.

Inspired Delivery

Handley’s call for inspired delivery challenges us to be creative and engaging in our endeavors. This isn't about grand gestures or flamboyant prose; it's about sincerity and passion in delivery, whether you're writing a blog post, leading a Bible study group, or simply playing with your kids. It’s the energy and intent behind your actions that transform routine interactions into inspiring moments.

Conclusion

In every role I’ve held, the enduring lesson is that authenticity, respect, and inspired engagement are the cornerstones of effective communication. They are what build lasting relationships and loyal communities. As we continue to navigate the complexities of our roles—whether as marketers, leaders, or family members—let us remain committed to respecting and delivering what our audience truly needs in a way that is heartfelt and genuine.

This philosophy not only enhances our professional interactions but enriches our personal lives as well. I invite you to reflect on how you can incorporate these principles into your daily life and communications. How do you ensure your interactions are authentic and audience-centric?

📸: That’s me taking notes during Operation Continuing Promise 2009, U.S. Navy Hospital Ship Comfort, La Union, El Salvador.