marketing – Benjamin W. Stratton

Use these tools for creative connections with your target audience

Greetings Creatives! Thanks again for joining me in this third iteration on the series highlighting social media in your community, importance of developing strategies and honing in your creative side. In every one of us there’s an inherent need to be accepted by our peers, neighbors, friends, family, and in the case of many ofContinue reading “Use these tools for creative connections with your target audience”

You need a marketing strategy that wins brand advocates

Greetings Creatives! Today’s communications mediums span a myriad of tools, applications, and devices our audience members use to keep in touch. As marketers and small business leaders we need to develop strategies that connect us with those potential brand advocates who’ll do the marketing for us. In this way we’re personally connecting with them onContinue reading “You need a marketing strategy that wins brand advocates”

How to connect with your millennial audience, customers

Greetings creatives! Scrolling through your feed on your favorite social media platform, what catches your eye? What causes you to stop scrolling and really pay attention to the content you’re consuming? Visually appealing content. It’s the lifeblood of every marketer’s marketing campaign plan. How do different forms of visual content rack and stack for mostContinue reading “How to connect with your millennial audience, customers”

Air Force contracting negotiates way to mission realization

by Staff Sgt. Benjamin W. Stratton 379th Air Expeditionary Wing Public Affairs 10/3/2013 – SOUTHWEST ASIA — Much like Ferengi in the Star Trek universe, Air Force contracting specialists have strict standards and practices they must follow before awarding any contract and must be master negotiators with exacting attention to detail following what any goodContinue reading “Air Force contracting negotiates way to mission realization”